Similar to his game in the clutch, Kobe Bryant is equally unstoppable when it comes to humongo endorsement deals. His popularity is way too much for just one continent, and it stretches right across the globe to China where he’s basically a rock star that doesn’t play play guitar (although…). So to catch a ride on the Mamba popularity goodness train. German automaker Smart has tagged him to be the spokesman for their brand in China. Yup, Voom-Voom, Cha-Ching!
As part of the first commercial campaign paring the Smart car with Kobe Bryant, “Big, in the city” has the Black Mamba testing out the nimbleness of the Brabus Smart Fortwo’s compact, while trying to catch an art thief during rush hour. Which totally happens all the time.
In the end, it happens to be a good thing that a Smart car can fit a 6’6″ man who brings a basketball with him everywhere for potential pick up games or to fight crime. He’s a real planner.
See Kobe go eco-friendly wheelman, after the jump.
goes way beyond North America, Lakers star Kobe Bryant has become the brand ambassador for Smart Cars in China. Check out Kobe’s new ad right here.
