In a surprise move, Nike bought ad space in a paper to cheer Kobe Bryant up while he recovers from his torn achilles.
You showed us that an 18-year-old could play with the best.
You showed us that a championship game, an exhibition game, and a charity event are all must-wins.
You showed us how to play chess while others played checkers.
You showed us how to hit game-winner after game-winner.
You showed us that an 81-point game is a real thing.
You showed us that gold still matters.
You showed us how to take an ice bath.
You showed us how to score 30 points in a quarter, twice.
You showed us the Mamba Face.
You showed us how to demand perfection and demand it from everyone.
You showed us how to put big-boy pants on.
You showed us that you were never out of it, ever.
You showed us how inspirational a pair of free throws could be.
Now, show us again.
Thank you @nike for this surprise spread in the paper this am. It touched me beyond words. #showuIwill instagram.com/p/YX3oQxxNr8/
— Kobe Bryant (@kobebryant) April 21, 2013