Freshly Dipped: Nike Lunar Hyperdunk 2012+

Nike+ Basketball is a new experience connecting digitally enabled footwear with an interactive mobile application that utilizes a new Nike+ Pressure Sensor built into each shoe that collects information about the user’s movement and then wirelessly transmits data to their phone.

The system breaks down the user’s game to deliver information and measurement, which in turn provides motivation. Nike+ Basketball measures how high, how hard and how quick players play each game. Sadly, it does not measure awesomeness so you’ll have to guesstimate.

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