When a team makes it to the NBA finals, the first rule is not to celebrate because that would imply that all the real hard work is behind them instead of on its way. However you will see a team wearing their first bit of official conference champs gear as sort of a mild “yeah, we did this” celebration.
Official 2010 Eastern Conference Champions Boston Celtics and the 2010 Western Conference Champions LA Lakers gear is now available at the NBA Store and if you want to super celebrate the fact that your team made it. You have until June 3rd to cop either of these tees/hats to avoid looking like a bandwagon jumper of epic proportions.