Lace Up And Save Lives With Kobe Bryant

To help millions of people already dying from AIDS in Africa live dramatically longer and fuller lives, you can make a difference by lacing up with (NIKE)RED shoe laces. It’s that easy.

Soccer fan Kobe Bryant along with soccer stars Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco Materazzi, Javier Mascherano, Fabio Cannavaro, and tennis star Maria Sharapova want to encourage fans globally to “Lace Up Save Lives.”

How it works

1. You purchase (NIKE)RED laces.

2. Nike is contributing 100% of its profits from the sale to the Global Fund and to soccer-based programs that help fight AIDS in Africa.

3. Funds are received by programs like Grassroots Soccer, which uses football as a framework to teach youths how to avoid contracting HIV/AIDS.

4. Funds are also contributed to The Global Fund to fund HIV/AIDS programs that support the purchase of lifesaving Antiretroviral (ARV) medication, training of medical staff, HIV testing and treatment to help prevent the transmission of the virus from pregnant mothers to their babies.

5. Life-saving knowledge is received by the next generation in Africa.

Get involved.

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