Admittedly this is not going to be a good week for Derrick Rose, with word that the University of Memphis will surrender its Final Four season. Because of improprieties from Rose’s SATs and travel benefits given to his brother, Rose will be in the spotlight for the wrong reasons. However that’s not going to change something somewhat surprising — Derrick Rose is one of the top brands in basketball. Industry sources explained this week that of all the NBA players Kobe Bryant, LeBron James, Dwight Howard and Derrick Rose are the most effective endorsers of products, especially in the shoe market. Word is adidas will be unloading around Derrick this season with commercials and specialty products to feed the growing hunger for all things Rose.
Via hoopsworld
