Hooped Up

The mos beautiful air jordan commercial ever.

No other basketball shoe has changed the face of business, athletics, and marketing like the Air Jordan. This month, Nike releases the 23rd edition, and it is expected to be just as venerated as its predecessors.

The sleek design and link to Michael Jordan’s jersey number make it a touchstone in the line. It’s also Nike’s first basketball shoe designed under its “Considered” ethos, which aims to reduce waste and use environmentally friendly materials wherever possible.

The Air Jordan XX3 will be released in three hyped-up rounds from January to February, starting with a limited edition to be sent to only 23 retailers to be sold for $230 and concluding with the national launch at $185.

CNN SI 

Managing Member of Basketball Operations Michael Jordan took the court with the Charlotte Bobcats on Tuesday for a brief workout with the team. While Jordan demonstratively laughed off the possibility of a comeback, he did take time after practice to talk with the media about a host of different things pertaining to the Bobcats.

NBA