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Amaechi Believes ESPN’s Super Bowl Ad With Shaq Was Homophobic

Hooped Up | February 4, 2009
Former NBA play John Amaechi who is openly gay, recently sounded off on ESPN’s Super Bowl halftime commercial calling it homophobic, during an interview with AfterElton.com. The whole controversy stems from the reaction Shaq has after ESPN announcer Mike Breen asks Shaq for a “fist kiss”. 

AfterElton.com: What is your reaction to it?
John Amaechi: 
I think the ad is in poor taste; it just seems like another signal of yet another flagging, unimaginative, desperate, clutching-at-straws marketing department grasping for the lowest common denominator. It seems so out of character to ESPN ads of old. It makes me feel disappointed, but not angry in anyway…the ad itself is just too tenuous to even bother getting riled about.

AE: Did you find Shaq’s reaction — the use of the words “disgusting” and “weird” and his moving away from Breen — to be homophobic?
JA: 
The character’s reaction to the “fist kiss” is of course homophobic, the subtext is that a man asking another man for any kind of kiss, even a ‘fist kiss’ should be met with repulsion – I am surprised Shaq went anywhere near this ad, given I don’t think that would be his true intention or belief; but as a player, I too would have disparaging words to say about someone calling ‘fist bumps’ anything like “fist kisses” – simply because it’s massively dumb .

AE: Some are finding the ad to send a message that same-sex affection is to be denigrated and possibly influencing young people to be intolerant. Perhaps as a retired NBA player you have a different take?
JA:
 Firstly, I don’t like this ad at all, less an less as I watch it with more thought, and I haven’t asked yet, but I BET big money that the NBA doesn’t like it either. But let’s face it, this ad is no reincarnation of the Snickers ad. I don’t think this ad is funny enough to have the kind of negative power we all fear. I think people, straight and gay, athletes or not, will all find this ad unnerving, trivial and unfunny to watch.

What do you think? 

Was this ad offense, are people over reacting or was it just another ad and no big deal?

Via After Elton

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John Amaechi to Be Olympic Ambassador

Hooped Up | June 2, 2008

John Ameachi who caused a stir last year when he came out as the first former gay NBA player will be Amnesty International’s first sporting ambassador at the Beijing Olympics this summer.

The 37-year-old, who is the only basketball player in the history of the NBA to come out of the closet, is attending the Games as a BBC commentator.

The exact scope of his additional role for Amnesty is unclear, but Amaechi has already urged athletes to speak out about China’s record on human rights.

“To gag athletes is outrageous,” the British basketball star told The Guardian.

“Since when are equality of opportunity, basic human rights, since when have these things been political?

Pink News

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Amaechi Will Endorse HeadBlade

Hooped Up | March 12, 2007

John Amaechi has gone from forgotten NBA player to a household name due to the disclosure of his orientation and now he is set to receive an endorsement from a company that sells men’s grooming products.

Amaechi “is the perfect storm,” said Todd Greene, chief executive at the HeadBlade Company in Culver City, Calif., which specializes in products for bald men, because “he’s African-American, a basketball player and gay, and those are all huge demographics for us.”

“And he uses the product,” Mr. Greene said, adding that he learned Mr. Amaechi was a “HeadBlader,” as Mr. Greene calls his customers, while deciding whether Mr. Amaechi would make an effective spokesman.

“You want to do due diligence on who endorses your stuff,” is how Mr. Greene described the research process. Other HeadBlade endorsers include the singer Chris Daughtry, who appeared on “American Idol”; Toney Freeman, a professional bodybuilder; and Howie Mandel, of NBC’s “Deal or No Deal.”

New York Times

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Amaechi Begins Book Tour In San Fransico

Hooped Up | February 19, 2007

Stop No. 1 on John Amaechi’s book tour is none other than San Francisco. The ex-NBA center is scheduled to kick off his monthlong PR blitz at Borders in Union Square at 7 p.m. Tuesday.

It should be an interesting night. Amaechi’s book, “Man in the Middle,” details what life was like as a closeted gay man in the league, and the subject matter was given new legs last week when former Warriors guard Tim Hardaway went on a lengthy homophobic rant during a radio interview.

Hardaway subsequently was booted from his NBA ambassadorship duties here by Commissioner David Stern, who labeled Hardaway’s words as “hateful speech” and said to stay tuned to the story.

“Maybe the NBA has another opportunity, as we did 15 years ago when Magic Johnson scored that last three-point shot at the Orlando (All-Star) Game, where we could tell the world that you couldn’t get HIV from perspiration, even though a lot of people still believed that,” Stern said this weekend.

“We didn’t ask for it and we didn’t ask for this. But here we are. Welcome to the NBA.”

SF Gate

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John Amaechi Fires Back At Hardaway

Hooped Up | February 16, 2007

Former NBA centre John Amaechi, who disclosed his homosexuality last week, said anti-gay comments by another retired player “demonstrate the need to continue the conversation.”

Retired Miami Heat guard Tim Hardaway said on a radio show Wednesday that he hates gay people, then later apologized for his remarks.

“I don’t need Tim’s comments to realize there’s a problem,” Amaechi said in a phone interview yesterday. “People said that I should just shut up and go away – now they have to rethink that.”

Hardaway’s comments were sparked by Amaechi’s decision to come out of the closet.

“You know, I hate gay people, so I let it be known. I don’t like gay people and I don’t like to be around gay people,” Hardaway said. “I’m homophobic. I don’t like it. It shouldn’t be in the world or in the United States.”

Hardaway also said if he did find out that a teammate was gay, he would ask for the player to be removed from the team.

“His words pollute the atmosphere,” Amaechi said. “It creates an atmosphere that allows young gays and lesbians to be harassed in school, creates an atmosphere where in 33 states you can lose your job and where anti-gay and lesbian issues are used for political gain,” Amaechi said.

Toronto Star

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Tim Hardaway Hates Gay People

Hooped Up | February 15, 2007

Retired Miami Heat guard Tim Hardaway said Wednesday that he hates gay people, but later said he regretted the remarks.

“You know, I hate gay people, so I let it be known. I don’t like gay people and I don’t like to be around gay people,” he said while a guest on Sports Talk 790 The Ticket. “I’m homophobic. I don’t like it. It shouldn’t be in the world or in the United States.”

The discussion was sparked by last week’s announcement that retired NBA center John Amaechi is gay. The host asked Hardaway how he would interact with a gay teammate.

Yahoo

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LeBron James Comments On John Amaechi

Hooped Up | February 10, 2007

The Cavaliers’ LeBron James said he is unsure how he would react if he knew one of his teammates was gay, but the biggest issue for James is whether a teammate would keep his homosexuality a secret. “We’re like family and you take showers with each other,” James said Wednesday. “We’re on the bus together and we talk about a lot of things and if you’re not trustworthy, like admitting you’re gay, you can’t be trusted. It’s a trust factor.”

The Plain Dealer

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Kirilenko Reached Out To John Amaechi

Hooped Up | February 8, 2007

John Amaechi thought Andrei Kirilenko was aware and accepting of his lifestyle and that Kirilenko invited Amaechi and a partner, if he had one, to a 2002 Christmas party but that Amaechi declined because he was having his own party.

Amaechi said he sent Kirilenko a $500 bottle of champagne in thanks for a gesture “that meant the world to me, especially in the middle of a dreadful season in a strange desert state that in the end provided some of the best days of my life.

“It also showed that in my own paranoia and overwhelming desire for privacy, I’d failed to give some of my teammates the benefit of the doubt,” Sheridan quoted Amaechi as writing.

Deseret News

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John Amaechi Is Gay

Hooped Up | February 7, 2007

John Amaechi played at Penn State and for five seasons in the NBA with Cleveland, Orlando and Utah.

He will announce he is gay in an upcoming book.

The book is entitled “Man in the Middle.

Amaechi, who retired in 2003, will become the first player who has played in the NBA to disclose that they are gay.

Amaechi was born in Massachusetts but raised in England, where he currently is known as a television personality.

ESPN

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