adidas and the NBA today debuted a new marketing campaign highlighted by five TV commercials to celebrate the launch of the new NBA Swingman jersey. The first spot to air features Dwight Howard of the Houston Rockets.
“We continue to work closely with adidas to enhance the NBA experience for our fans around the world,” said NBA President, Global Operations and Merchandising Salvatore LaRocca. “The new Swingman jersey is an updated version of our most successful apparel product and we’re excited to introduce this new product with a unique marketing campaign.”
Created by adidas, each commercial is a humorous take on the busy lives on an NBA athlete. In the spot, each athlete requires the assistance of a “swingman” body double to help meet all of their many obligations from practice, to photo shoots, to interviews and pregame preparation.
Additional commercials featuring Andrew Wiggins of the Minnesota Timberwolves, Damian Lillard of the Portland Trail Blazers, Kenneth Faried of the Denver Nuggets and Joakim Noah of the Chicago Bulls will follow in the coming weeks.