Mountain Dew released a new TV spot titled “Make An Introduction” featuring NBA All-Stars Russell Westbrook, Jimmy Butler and rising star Julius Randle. The commercial comes on the heels of DEW announcing their “Court Vision: An Interactive Virtual Reality Art Experience” in downtown Toronto during all-star weekend.
“Hosted by Mountain Dew at Artscape Sandbox in downtown Toronto, convenient to both the Air Canada Centre and Ricoh Coliseum, this highly interactive fan event will feature Tilt Brush, Google’s virtual reality application which lets you paint in three-dimensional space with endless possibilities. In collaboration with PepsiCo Creator, the company’s marketing innovation team that co-creates never-before-seen, culturally-relevant programs for consumers, the event will showcase emerging artists from Toronto and the U.S. who will create basketball-inspired 3D artwork with Tilt Brush.”
