Russell Westbrook Debuts Signature Cologne In Paris

In addition to debuting his signature line of Jordan Brand shoes at Colette during Paris Fashion Week. The very fashion conscious Russell Westbrook also debut his Byredo Westbrook Eau de Parfum ($350) available now at Barneys.com.

“I like a clean, fresh scent, but also something that is unique,” explained Westbrook during a break between menswear shows in Paris. “It is also important to me that the cologne stays with you throughout the day and the scent doesn’t fade.”

Regarding his growing name in the world of fashion:

“I’m trying to create an empire of fashion,” Westbrook tells WWD. For the OKC star, this means creating his own fashion line and brand and he’s studying the industry’s best up-close to figure out what that takes. “People introduce me to different designers, different editors, different bloggers,” he says. “I just sit back and watch how they do things.”