For decades Sonny Vaccaro was behind some of the biggest landmark sneaker deals in shoe history. He engineered sponsorships for college team, Michael Jordan going to Nike, Kobe Bryant and Tracy McGrady to adidas and almost pulled off LeBron James picking the three stripes over the swoosh.
In the latest ESPN 30 for 30 documentary titled “Sole Man” Vaccaro shares some of the best sneaker stories you’ll hear in your life and makes a few confessions about his role in the industry. Check out the five part series of the film below.
