adidas Originals is relaunching the iconic Superstar shoe with a global campaign questioning what it means to be a superstar in 2015. The campaign kicks off Kicks off with a 90 second film, directed by Karum Huu Do features David Beckham, Pharrell Williams, Rita Ora and Damian Lillard.
The global campaign was created by New York-based creative agency Johannes Leonardo, with below-the-line communications strategy from London based Three Sixty Communications.
The iconic Superstar shoe was first released in 1969 and quickly transitioned from the courts to the streets. The silhouette has been a mainstay of street culture ever since, representing creativity and diversity across the world. For adidas Originals, 2015 marks the next chapter of the Superstar legacy with product drops and artist collaborations throughout the year.
