Brace yourself traditionalist. Today the Boston Celtics unveiled a new alternate logo and it looks pretty cool.
“The new mark was inspired by the team’s history and pays homage to the Leprechaun logo from the 1960’s illustrated by Celtics’ Legacy Red Auerbach’s brother Zang. The new “Lucky Alternate” is a combination of classic visuals that have been updated with a modern twist. It will be a great addition to the #Celtics brand and integrates seamlessly with the existing primary and secondary logos, which will remain unchanged. Head on over to Celtics.com for more details.
What do you think of the new @Celtics alternate logo? pic.twitter.com/HUyWBivTwP
— Boston Celtics (@celtics) July 21, 2014
For more details on the new logo check out Celtics.com.
