The worst kept secret in team branding was made official last night, when LA Clippers owner Steve Ballmer unveiled his teams new logo while he was a guest on Conan. More from the Clippers on their new look:
“The L.A. Clippers tonight unveiled a new brand identity, featuring redesigned logos and uniforms as the team launches into the next era of Clippers basketball.
“This is an exciting time to be a Clippers fan,” Clippers Owner Steve Ballmer said. “We have one of the top teams in the NBA, and now we have introduced a new look that is bold, edgy, powerful and truly representative of us turning the page and entering a brand new age.”
The Clippers will distribute t-shirts with their new look to fans at over 32 locations all over Southern California throughout the day, as the team provides the region with the opportunity to #GearUpLA.
Ballmer, Clippers President of Basketball Operations and Head Coach Doc Rivers, current players and Clippers alumni will be making appearances and distributing shirts at numerous key attractions and locations throughout Southern California – including Sprinkles Cupcakes in downtown Los Angeles, Pink’s Hot Dogs, Universal Studios, the Santa Monica Pier, Stauffer Middle School in Downey and the American Airlines terminal at Los Angeles International Airport.”
