Designer Derrick Lee from Portland, Oregon created this mock re-branding of the Brooklyn Nets, by adding a few subtle touches to the current and still very new branding concept. Here is his design rational:
”My version references the same iconic subway destination signs as the original. I juxtaposed the gothic style custom sans serif typeface with textures that pay homage to the teams gritty new home and their scrappy style of play. The proposed identity keeps the team name on an arch but does not compact the letterforms like the original. In my rehash, the NETS name stands tall, retains its weight, and reads in the order of the teams proper name–with “BROOKLYN” preceding “NETS.” The existing identity places Brooklyn under the shield because there is no real estate within it.
The original monogram could have been a lot cleaner. By using the center groove as the anchor, I was able to simplify the mark and allow it to read more clearly, specifically for small applications. Overall, I feel my changes improve the team’s look while leveraging a graphic style reflective of their new city and attitude.”
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