Reigning MVP Kevin Durant has signed an endorsement deal with Neff to create an exclusive designer underwear collection.
“I’m excited to work with the team at Neff to design my own collection of designer underwear,” Durant said. “It will reflect my personal style combined with Neff’s focus on youth culture. Neff is a unique company with an artistic approach to everything they do and I can’t wait to get started.”
At Neff, we think outside of the box. We want to share our creativity with everyone from around the globe.
“Before becoming friends with Kevin, I was a huge fan of him on and off the court,” Shaun Neff said. ”I am very excited to partner with him to create a great product that is functional and stylish that kids will want to put on every morning when they wake up.”
The collection will drop sometime in 2015 and Durant himself will have an influence on the finished products. If you’re keeping track at home, this makes Kevin Durant and Russell Westbrook who also signed an underwear deal a few seasons ago. The best and only duo in the NBA with their own underwear lines. One day that fact will win you money on Sports Jeopardy.