adidas recently announced the launch of adidas in the Quarter, an exclusive retail store and experience for fans to celebrate NBA All-Star weekend in New Orleans.
Featuring a full assortment of official adidas NBA All-Star gear, the 2,400-square-foot store will also offer exclusive, limited edition footwear from adidas Originals and adidas Basketball. The store is currently open and will remain open through February 23rd with extended hours during NBA All-Star weekend.
Beginning Feb. 13, the store will give fans an opportunity to meet adidas athletes and entertainers through a multitude of events, product launches, concerts, in-store appearances and more. The line-up includes NBA legends Kareem Abdul-Jabbar and Dikembe Mutombo, Dwight Howard, Damian Lillard, John Wall, Joakim Noah, Harrison Barnes, Steven Adams, Tim Hardaway Jr. and hip-hop artist 2 Chainz.
adidas in the Quarter is located at 321 Chartres St., New Orleans, La., 70130. For detailed information appearances and product launches throughout the weekend visit adidas.com/adidasinthequarter.