adidas recently launched their cool new “Quick Ain’t Fair,” campaign and commercial for the Crazyquick basketball shoe. Narrated by rapper A$AP Rocky and featuring his song “Goldie,” the spot tells the tale of a mythical family of quicks comprised of John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers) that balled wearing an advanced shoe which helped them dominate their opponents.
