“Jordan is a basketball brand that is like no other. We have a lot to live up to each time we put these out.”
The shoe has a futuristic look and cutting-edge engineering, but the look was inspired from wingtip dancing shoes worn in the 1920s and 1930s, Hatfield said. But the process of creating a basketball shoe from that idea — and a high performance shoe at that — was no walk in the park.
“You don’t want style to diminish performance,” Hatfield said. “We hope that we find the right balance where it’s the best that it can perform, and it still looks great.” – Tinker Hatfield, Nike VP of Creative Design
