Maui Invitational championship kicked off last night with Kansas, Michigan, Tennessee and UCLA facing early season tests. To celebrate, adidas created a line of Hawaiian inspired, sharp blue basketball gear that pays homage to Maui’s tropical waters.
Working closely with local artist Che Pilago of Moku Nui apparel to create a Hawaiian inspired contemporary logo for the Maui edition college shooting shirts. The center of the graphic represents Ku, the Hawaiian God of war, also connecting to an athlete warrior mindset.
Above Ku, the parallel half circles signify striving and pushing to achieve one’s goals, while the braided ropes on either side represent teamwork and unity. The overall triangle design represents gaining strength from the islands. Overall, this contemporary adaptation honors the Hawaiian roots of the Maui Invitational.
Players will lace up sharp blue versions of the adiZero Crazy Light and the iconic Crazy 8 basketball shoe. Off-court, players and coaches will wear sharp blue adidas X-Hale Low. Maui apparel will be worn exclusively by Kansas, Michigan, Tennessee, UCLA and host school Chaminade throughout the ten-day tournament.
