Yes please! Marvel Entertainment, and the NBA announced a collaboration to launch an exclusive collection of co-branded merchandise featuring NBA team logos with some of the most renowned Super Heroes in the Marvel Universe.
“We are excited to launch this partnership with the NBA, whose fan base and retail distribution channels provide a great opportunity to expand the reach and exposure of our brands,” said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment.
“The NBA is filled with highlights as amazing as the feats of Marvel’s storied characters,” said Vicky Picca, Senior Vice President, Licensing and Business Affairs, NBA Global Merchandising. “Given the awe-inspiring attributes of our brands, the combination of our teams and premier Marvel characters is a perfect fit.”
The Super Hero-inspired line will include co-branded apparel and accessories, with artwork featuring a variety of Marvel Super Heroes – including premier character brands Spider-Man, Iron Man and Captain America, among many others – dressed in NBA team colors and logos. If this marriage cooks up some Daredevil gear, I won’t be mad.
The collaboration project drops on Feb. 20, 2011.
