Developed to pay homage to legends of Converse’s past, present and future while celebrating basketball. The Procession campaign shines a light on the iconic Star Chevron mark and gives nod to its authentic connection to the worlds of sport, music and culture which has helped define Converse for decades.
Directed by Antoine Fuqua, the ad stars basketball legend Julius Erving aka Dr.J, Carlos Arroyo, Jim Jones, Doug E Fresh, God Shammgod, Adrian “A-Butta” Walton, Kenny Anderson, Sammy Baca, Rune Glifberg and Eli Reed. Hats off to Cons for delivering a unique and cool fusion of all things Converse, that connects with every generation.
Go behind the scenes of “The Procession” ad after the jump.
