The NBA has signed a multi-year sponsorship agreement with China’s largest brewery Tsingtao Brewery Co. that will fund sports and dance competitions related to the NBA in the country, according to Bloomberg.
It will sponsor a nationwide search for an NBA China Dance Team which will train in the US. Tsingtao will also help finance a tour of basketball caravans across China. Last month the NBA opened two merchandise stores in downtown Beijing.
It plans as many as a thousand to cash in on spiraling interest fueled by the success of Houston Rockets center Yao Ming.
