The Chinese Connection


More than 20 credentials have been issued by the Bucks to 16 Chinese media outlets, and four stations will televise the game, including the government-run network CCTV, Shanghai TV-China, ESPN Hong Kong and Videoland – Taiwan. All will televise the game live except Shanghai TV. The television audience in China is estimated to be at least 200 million and possibly even higher, with many people at home to celebrate the Chinese New Year. “It’s really unique,” said Bucks owner Herb Kohl, who attended the team’s shootaround. “It’s a manifestation of how sports does transcend international barriers and boundaries. When I bought the team it was a small business, comparatively. Now it’s a huge business and a worldwide business.”

Milwaukee Journal Sentinel

Previous Story

Nuggets Want Cassell

Next Story

D. Wade Super Bowl Ad

Latest from Houston Rockets