The success of Kendrick Lamar continues to grow as it was announced that his title track from the album “i” will be used as the official NBA on TNT anthem.
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Chicago Bulls mascot Benny the Bull recently met Skrillex and then transformed into Skrillex.
Rapper / actor T.I. hooked up with Atlanta Hawks CEO Steve Koonin for an awkward chemistry filled promo.
The NBA regular season is just around the corner. The league released a promotional video titled “Roll Call” featuring hip-hop artist Common.
Lady Gaga got a chance to meet Tony Parker, her favorite player Manu Ginobili and to hold the Larry O’Brien trophy. It’s good to be music royalty.
When Kobe Bryant was asked in an interview “Iggy Azalea or Nick Young” the Black Mamba sided with the Black Widow singer.
NBA 2K15 is pulling out all the stops this time around and added meeting Pharrell Williams in the MyCareer Mode to the mix.
On the heels of Lance Stephenson dropping a remix of the smash hit “Hot Ni**a” Bobby Shmurda track comes the video from Born Ready
LA Clippers all-star forward and funny man Blake Griffin speaks from the heart about his tearaway pants.
Dirk Nowitzki sings a “classic” David Hasselhoff tune on German TV.
John Starks dropped a hip-hop history bombshell when he let it be known that the portion of The Notorious B.I.G’s track “I Got A Story to Tell” involving a Knicks players girlfriend was true.
Carmelo Anthony apparently receives free sporadic security detail from 50 Cent when TMZ reporters get too close.
adidas Originals and Big Sean partnered up once again to bring us a new interpretation of the Metro Attitude.
Philadelphia 76ers rookie and upcoming social media champ Joel Embiid continues his climb by hitting his “Shmoney Dance” in the streets of Philly.