It took 30 years, but the 2015 Nike Mag with “Power Laces” is finally here just like Doc Brown and Martin McFly told us in Back to the Future. The shoe was last produced in 2011 in limited numbers for charity, but they did not have the “Power Laces” feature. More from Nike about the shoe we’ve all been waiting for.
“Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight and technology to project the future of sport, took that task further.
The resulting Nike Mag reinvented the conventional lacing system, integrating it into an inimitable design that became an enduring beacon of popular culture. As Nike, Inc. President and Chief Executive Officer Mark Parker put it, “We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.”
To make the release extra special, Michael J. Fox was gifted a pair from Nike, because that’s only perfect.
— michaeljfox.org (@MichaelJFoxOrg) October 21, 2015