Air Jordan 7 ‘Lucky Number Seven’ Typography

Air Jordan 7 'Lucky Number Seven' Typography

Designer Alexis Marcou from New York City was commissioned by Jordan Brand to create¬†“Lucky Number Seven” lettering based on Tinker Hatfield’s tribal design of the original AJ VII Hare basketball shoe. It worked out pretty darn well.

Air Jordan 7 'Lucky Number Seven' Typography

Air Jordan 7 'Lucky Number Seven' Typography

Air Jordan 7 'Lucky Number Seven' Typography

Air Jordan 7 'Lucky Number Seven' Typography