Chicago Bulls Uniform and Logo Rebrand Concept

Chicago Bulls Uniform and Logo Rebrand Concept

Graphic Designer Quentin Brehler from Quincy, MA gave a subtle update to the iconic Chicago Bulls uniform and logo that honors the past championship glory yet brings the new era of Windy City basketball into the future with a heavy focus on the bloody horns.

Key Uniform Attributes

CITY OF BROAD SHOULDERS
Chicago is a gritty industrial town that represents hard work and determination.

NECKLINE BROW
A bull has strong ridges over his eyes that protect him during a fight. This ‘brow’ will wipe away blood, sweat and tears during battle on the hardwood.

BULL HORNS
They intimidate and strike fear into anyone that dares challenge a bull.

HORNS HIGH
A proud bull will lift his head high in triumph.

DIAMOND HORNS
The classic diamond shape has been updated on the shorts to resemble sharp horns.

Chicago Bulls Uniform and Logo Rebrand Concept

Chicago Bulls Uniform and Logo Rebrand Concept