LeBron James Samsung App Logo

LeBron James Samsung App Logo

Designer Elliott Burford created this logo for Samsung’s LeBron James app, launched just before the 2014 NBA Playoffs. The logo utilizes James’¬†initials to form a crest; the crown is a visual link to his nickname, ‘King James’ which complements his existing visual branding identities, yet are unique to Samsung.

LeBron James Samsung App Logo

LeBron James Samsung App Logo