Boston Celtics Rebranding Concept

Boston Celtics Rebranding Concept

Originally created in the 1950’s by Zang Auerbach, the brother of Celtics head coach Red Auerbach. Artist Rudolf Vychovaly from Trenčín, Slovakia put his own personal spin on the famous leprechaun logo to modernized Boston’s most winning sports franchise.

Boston Celtics Rebranding Concept

Boston Celtics Rebranding Concept

Boston Celtics Rebranding Concept

Boston Celtics Rebranding Concept

Boston Celtics Rebranding Concept

Boston Celtics Rebranding Concept

Boston Celtics Rebranding Concept

Boston Celtics Rebranding Concept

Boston Celtics Rebranding Concept