Hooped Up

Custom shoe designer Mache made LeBron James a pair of LeBron X “Ironman” kicks, so it’s only right that Dwyane Wade should get a custom pair of “War Machine” Way of Wade kicks to carry on the Marvel theme. Check out the crazy detail in the paneling of these joints! But wait, there’s more. Wade also got a pair of “Gradient peel” Way of Wade shoes that reflects his game with bright colours under a peeled back white upper. See them below.

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New Li-Ning athlete Dwyane Wade reflects on the new path he is about to embark on after leaving Jordan Brand.

After his mutual break up with Air Jordan dramatized in this scene. Dwyane Wade was not left single or shoeless for long, as he inked a deal with Chinese apparel giant Li-Ning. Shortly after it was announced that D.Wade would be taking his talented feet elsewhere. These leaked images of the first Li-Ning signature shoe Wade would be wearing appeared on the InterWeb.

Wade will be in Beijing this week for his first press conference as a member of the Li-Ning brand who already sponsors Evan Turner, Jose Calderon and Shaquille O’Neal, whose shoes are only sold in China.

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The limited edition Baron Davis 001  shoe comes in a L.A. Clippers colorway in a collectible red Li-Ning box. This Li-Ning Classic 001 style has been modified for the first time into a comfortable and wearable high-top version. The upper is constructed from a mix of natural leather and suede,  interior TPU Shank for midfoot support and a clear rubber outsole with artists rendtition of the aerial Los Angeles map showing Baron Davis’ UCLA college and Staples Center locations.

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Customs agents Gerry Bednob that hilarious guy from 40-year old Virgin and Donnell Rawlings aka Ashy Larry from the Chappelle Show, harass a Li-Ning employee trying to bring the new Li-Ning F2 shoe into the land of the free and the home of the brave. Of course, this could have been all avoided if the big wigs at Li-Ning had Baron Davis use his DOOM plane that I assume he has to go along with his DOOM mobile. Going viral is the new black for shoe companies, deal with it!

Earlier this summer when the Clippers were closer to making the playoffs. Baron Davis aka “Boom Dizzle” headed down to the South Bay Galleria in Redondo Beach, CA to kick it with fans and celebrate the launch of his signature shoe and ride of the same name, The BD Doom.

While supplies last, if you buy any pair of BD Dooms at Champs Sports you’ll receive a free Beardman Vinyl Doll.

Since pretty much forever. Nike, Adidas and Reebok were the shoe companies that shared headlines with top picks in the annual NBA draft, by signing promising rookies that haven’t played a single game in the league to huge endorsement contracts.

Continuing to make waves in the shoe game, Beijing-based Li-Ning joined that elite club by inking Philadelphia 76ers 2nd overall pick in the 2010 draft, Evan Turner to the first ever deal given to a rookie by an Asian based company.

“This is truly a game-changing moment for the Li-Ning brand,” said Li-Ning’s Brand Initiative Director for Basketball, Brian Cupps tells slamoneline. “Adding a supreme young talent like Evan Turner sends a message to the global basketball community that Li-Ning basketball is committed to being a player on the global stage.”

Terms of the deal Turner signed were not released, but according to NBC Turner will serve as a spokesman for Li-Ning joining Baron Davis and will receive his own signature Li-Ning shoe in the 2011-2012 season. Established in 1984 Li-Ning generated more than $1.2 billion (damn!) in sales last year, which makes it bigger than Under Armour.

For 10 years, Baron Davis has been hosting his Rising Stars of America Basketball Camp at his old high school in Santa Monica, California and this year he added his first annual All-Star Kickball Event for charity featuring celebrities like Jessica Alba, Cash Warren, DJ Skeet, J.A. Adande, Clipper Darrel, C.J. Watson, Jason Collins, Jarron Collins, Eric Bledsoe, Matt Barnes and Ben Lyons.

As fetching as Jessica Alba is, even more appealing was the $118,000 Davis was able to raise for his Rising Stars of America that teaches ethical, social values and life skills through mentorship and positive role modeling to todays youth.

The “Mobile-Doom” truck was also in the house, showing off the new “BD Doom” line of footwear and apparel by Li-Ning. Good stuff!