Hooped Up

For his first all-star game appearance, Joakim Noah hit the court rocking some customized le coq sportif Joakim Noah 3.0 kicks for the special occasion. The shoes feature a unique tricolor and tribal look inspired by his multicultural roots and with the words “Houston” and the date of “2.17.2013″ on the toeboxes.

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This summer, Joakim Noah will enter the Olympic Stadium for the very first time and to mark the occasion. le coq sportif will unveil the new Joakim Noah version 3.0.

This demi-cut silhouette features light and resistant double mesh paneling and a tongue with circular vents. Sporting the new le coq sportif Sports Performance logo embroidered in red thread, with white-to-deep-blue faded polka dots graphics.

Limited edition of 12 pairs will be available at crookedtongues starting July 3rd.

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Serving two purposes. This animation created by LVBR for Le Coq Sportif, celebrates the solid season Joakim Noah had with the Chicago Bulls who posted the best record in the league and also introduces his newest pro-model shoe. With this piece its easy to appreciate it’s eclectic and original nature similar to the personality of Joakim Noah himself.

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The Chicago Bulls are never an easy first round match up as LeBron James and company “witnessed” last night losing 106-108 to make the series 2-1 Cavaliers. A large part of their postseason feistiness has been Joakim “I hate Cleveland” Noah who also has some pretty feisty signature kicks made by Le Coq Sportif.

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As a tribute to his famous father Yannick Noah, who won Roland Garros wearing Le Coq Sportif. Joakim’s sneakers are directly inspired by the shoes his dad wore to victory in the 1983 tournament. The shoe has a rad old school spirit to them with new school materials used for today’s baller for a real distinctive look that matches Noah’s eccentric personality to a tee.

C’mon Cleveland, you know you like them too.

H/N Le Coq Sportif