adidas recently launched their cool new “Quick Ain’t Fair,” campaign and commercial for the Crazyquick basketball shoe. Narrated by rapper A$AP Rocky and featuring his song “Goldie,” the spot tells the tale of a mythical family of quicks comprised of John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers) that balled wearing an advanced shoe which helped them dominate their opponents.
“I was just in the zone. I made my first couple shots and I knew I was in a great rhythm. My coach and my teammates just rode me, and they just said keep carrying them.” – John Wall on his career-high 47 point performance against the Grizzlies
Respect John Wall’s splendid shot chart against the Grizzlies via NBA.com.
Normally composed John Wall absolutely freaks and threatens to “knockout” Klay Thompson when they both go after a 50-50 ball and Thompson bumps Wall to the floor. For his troubles, Wall picks up his second technical foul of the game and gets tossed. The plight of the Wizards continue.
The Crazyquick features four quick zones in the outsole that works with the upper to provide maximum traction and flexibility for quick movements on court. The flexibility and direction of the herringbone traction and 17 unique diverging pods play a specific role in allowing players to be quicker.
“Quick is what separates me from other players in the league,” said Wall. “Quick is what gets me around defenders to get an open lane to the basket. In a league of fast guards, being quick is what makes my game unique.”
The toe zone features gradual flex and forward and backward traction orientation to ensure quicker push-off while the forefoot zone allows for independent suspension, increased flexibility and lateral traction to ensure quicker more aggressive lateral movements. The midfoot zone provides enhanced support and lateral traction for stability while still allowing the foot to flex and a heel zone features forward and backward traction for quick and multi-directional stopping and flexibility.
The Crazyquick will be available May 1 on adidas.com and retailers nationwide for $140 and $150.
“Everybody is waiting to see what you are going to do when you come back,” Wall said. “I was nervous at first. Everybody is nervous any game they have until they touch the ball. The first couple of shots were rusty, and some at the end. As long as we got the win and did the right thing.”
14 points, four assists and two rebounds in 22 minutes later. The Wizards have the face of their franchise back. Good stuff!