Lace Up And Save Lives With Kobe Bryant
Hooped Up | January 29, 2010
To help millions of people already dying from AIDS in Africa live dramatically longer and fuller lives, you can make a difference by lacing up with (NIKE)RED shoe laces. It’s that easy.
Soccer fan Kobe Bryant along with soccer stars Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco Materazzi, Javier Mascherano, Fabio Cannavaro, and tennis star Maria Sharapova want to encourage fans globally to “Lace Up Save Lives.”

























