Sam Hinkie was right, the process is real and Philadelphia basketball is kinda back. Powered by the health of clearcut Rookie of the Year Joel Embiid. The Sixers fan base is finally seeing potential realized and with that new branding was needed to mark the franchises turn. Enter Wieden + Kennedy and Senior Art Director Nathan Wigglesworth with a proper blend of nostalgia and new school cool to get fans excited again. This might not be the season the Sixers enter July 4th as reigning champions, but it’s undoubtedly their 1776 2.0.
