In this unique 30th anniversary commercial for the Jordan Brand Chinese market created by Wieden & Kennedy Shanghai. The winning moment of the game gets redefined.
“This is no ordinary basketball commercial,” said W&K Shanghai Creative Director Azsa West in a statement. ” It doesn’t celebrate that you won the game or ended on a classic dunk. It celebrates what you did to get there, and it all began before you stepped on the court. Compared to kids in the States, Chinese kids are little bit shy. I think this film will encourage them to have the determination and courage to win. It’s all about having the confidence to go out there and win. ”
Narrated by Michael Jordan, this commercial will give you chills:
That was not the game winning shot. That was not the game winning block. The game wasn’t won with flash. It wasn’t the crowd, or superstition either. It wasn’t coach’s halftime pep talk. It wasn’t hustle. It wasn’t preparation. It wasn’t school pride. It wasn’t practice alone. It wasn’t even because of me. It was this moment.