As we count down the days to another season, the NBA debuts a new commercial titled “This Is Why We Play” to show the global reach and appeal the league has around the world.
“Anthem” marks the first commercial spot in the NBA’s brand new “THIS IS WHY WE PLAY” campaign, a powerful declaration of purpose for the 2015/16 NBA season. The film combines electrifying inside-the-arena footage with images pulled from around the world and deep within the NBA archives—showing all the many ways that players, fans, and teams demonstrate their love of the game both on and off the court.”
Look for this commercial to official air on TV beginning October 27th.
