The Milwaukee Bucks today announced the debut of “Fear the Deer” nights for the 2015-16 season, highlighted by the unveiling of new alternate uniform and court designs that will be showcased at four games this season. The Fear the Deer uniforms and court were revealed as part of today’s third annual Bucks Fan Fest, presented by Pick ‘n Save, at the BMO Harris Bradley Center.
“We’re always looking for ways to be innovative as an organization, and our new Fear the Deer nights are another example of how we’re continuing to build world-class experiences for our fans,” Bucks President Peter Feigin said. “The Fear the Deer uniforms and first-ever alternate court are a unique way to celebrate the new attitude of Bucks basketball, and an exciting showcase for our young, talented team.”
More on the “Fear the Deer” uniforms:
1. Focus on the team – Stripped of a base uniform color and without a wordmark on the front, the Fear the Deer uniform sets create a simple, striking visual that puts the focus directly on the new imposing Bucks logo and the aggressive spirit of the new Bucks.
2. Secondary logo – A partial version of the new Bucks secondary logo appears on the shorts, again stripped down to its elemental pieces featuring the basketball and stylized “M” introduced in the primary logo.
3. Cream City Rainbow – The Cream City rainbow, which also appears on the Bucks home and road uniforms, is the consistent thread that ties all three uniform sets together.
4. Fear The Deer – The “Fear The Deer” rallying cry found at the bottom of all of the new Bucks jerseys takes on special meaning as it served as the inspiration for the creation of this uniform set.