Not Ashley Madison, but the real Ashley Madison who also happens to be an Atlanta Hawks fan, wants you to start a new love affair with her hometown team.
“We were talking about how we wanted people to have a love affair with us, and we thought this was a playful way to do it,” said the team’s chief marketing officer Steve Koonin. “Everyone thought it was a good idea, which actually scared me.”
To take the marketing one step further. The Hawks also set up a 855-HAWK-LUV hotline, which forwards callers to a sexy recording of a woman before fans are passed over to a ticket representatives.