The logo representing LA Lakers superstar Kobe Bryant is recognizable to all, especially in the sports and fashion world. Now as an added bonus, the creative agency Sawdust consisting of Jonathan Quainton and Rob Gonzalez have created a custom typeface commissioned by Nike to match it.
“Like with any bespoke typeface the idea was to have something that exists exclusively for the player and him as a brand,” Rob from the London-based creative studio explains. “We worked closely with the designers at Nike to realise something that is unique, versatile and very much on brand with Kobe Bryant as a Jordan-signed player.”
H/N It’s Nice That