Designers really dislike the new LA Clippers logo and that includes Dan Kennedy from Ann Arbor, Michigan. Disappointed with a logo he compared to the NBA Live 06 cover and that snake game on your old Nokia 3310. Kennedy wanted to show the Clippers could be more so he updated the color palette and introduced a logo family comprised of a primary logo, secondary/partial logos, and a lettermark. Which also led into a uniform system and court design to create a cohesive visual identity.
