Michael Jordan x Gatorade ‘Groove Like Mike’ Concept Art

Celebrating their 50th anniversary, last week Gatorade debuted three new “Be Like Mike” commercials featuring Chicago Bulls legend Michael Jordan. In the “Groove Like Mike” remix, all the animation and illustrations were especially next level and today we get another look at the concept art involved in this moving masterpiece together.

Cast:
Executive Producer: Lautaro Brunatti / Leticia Christoph
Creative Director: Tomi Dieguez
Directors: Gato / Gianluca Fallone
Line Producer: Lucio Fiorentini
Art Director: Gianluca Fallone
2D Animation Leads: Federico Radero / Pedro Blumenbaum
Postproduction: Tronco

Michael Jordan x Gatorade ‘Groove Like Mike’ Concept Art

Michael Jordan x Gatorade ‘Groove Like Mike’ Concept Art

Michael Jordan x Gatorade ‘Groove Like Mike’ Concept Art

Michael Jordan x Gatorade ‘Groove Like Mike’ Concept Art

Michael Jordan x Gatorade ‘Groove Like Mike’ Concept Art

Michael Jordan x Gatorade ‘Groove Like Mike’ Concept Art

Michael Jordan x Gatorade ‘Groove Like Mike’ Concept Art

Michael Jordan x Gatorade ‘Groove Like Mike’ Concept Art

Michael Jordan x Gatorade ‘Groove Like Mike’ Concept Art

Michael Jordan x Gatorade ‘Groove Like Mike’ Concept Art

Michael Jordan x Gatorade ‘Groove Like Mike’ Concept Art

Michael Jordan x Gatorade ‘Groove Like Mike’ Concept Art

Michael Jordan x Gatorade ‘Groove Like Mike’ Concept Art

Michael Jordan x Gatorade ‘Groove Like Mike’ Concept Art