Nike Flyknit technology is all the rage with the swoosh and the upcoming release of the Kobe Bryant signature Nike Zoom Kobe IX proves it. This week Nike launch a commercial pushing their new age technology titled “Light. Strong. Nike Flyknit,” starring Bryant.
“Flyknit is strong enough to be able to sustain the dynamic, multi-directional movements of a professional basketball player,” said Bryant of the Nike KOBE 9 Elite. “Flyknit makes the Kobe 9 Elite the most comfortable shoe I’ve ever played in. You don’t feel it – that’s the beauty of it.”
The spot also features world champion sprinter Allyson Felix, decathlon world record holder Ashton Eaton, football all-pro Richard Sherman, world-champion distance runner Mo Farah, Lea Wallace, Jordan Hasey, Brandon Johnson and Evan Jager.
