Back in September, we all heard news of the league tinkering with the idea of players wearing nickname jerseys for a few games. Now we get a sneak peek of this genius reborn marketing idea for the first time, thanks to Spike Lee via Instagram.
“For A Few Select Games My Main Man Ray Allen Will Wear JESUS SHUTTLESWORTH On THe Back OF His Jersey. The Legend Of HE GOT GAME Continues To Grow.Da Greatest Joint About BALL Ever Made.YA-DIG? SHO-NUFF”
Expect to see Big State alumni “Jesus Shuttlesworth” playing against the Celtics on January 21st and the Brooklyn Nets on March 12 and April 6th.
