While on tour in Europe with adidas during his visit to London. Derrick Rose and his sponsor opened a pop-up store with a room featuring various sizes of his signature D Rose shoes autographed and ready to be handed out to fans. The only catch was that all the shoes were 10-feet above the ground and to get a pair, you had to jump to get’em.
Well played adidas. As you would guess, this promo had it’s share of great moments in shoe getting vertical history.
