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Freshly Dipped: Air Jordan XII “Jay-Z Concert” Customs

Hooped Up | March 31, 2010

Created by California based shoe designer Intrxn for Elvis T from Chicago to wear for a Jay Z concert. These custom Air Jordan XII’s are the most original kicks you’ll see for a very longtime and maybe one day, they’ll be hanging from telephone wires inside the Louvre.

Inspired by Jay Z, The Notorious B.I.G. and fashion designer Alexander McQueen. The theme of these gems are  “Man vs. Machine”.

After the jump, read what Intrxn had to say about making one of the illest custom sneakers ever and check them out!

“Elvis T. from Chicago contracted me to work on a very special Jordan. The rule was that I was to do something I have never done before. The Jordan 12 release date correlates to Jay-Z’s 1997 distribution deal with Def Jam Records. Following the death of Notorious B.I.G. he worked with P. Diddy to produce “In My Lifetime” and the record “Reasonable Doubt.” If you get a chance to catch these shoes in person you can notice the detail that acknowledges inspiration from Elvis himself, Jay-Z, Biggie, and Alexander McQueen.

air_jordan_12-_jay-z_concert_customs1
air_jordan_12-_jay-z_concert_customs2
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The conceptual approach includes undertones regarding these men’s work ethic and the theme, “Man or Machine.” As far as colorway, the shoe was created to match Elvis’ shirt and vest. He divulged that his fashion sense is all about making statements in a clean and classy manner. If I had one word to describe the work I did for him it would be “sculpture.”

One the sides, the Laser etched quotes are:
Jay-Z “In My Lifetime”
Biggie “It Was All a Dream”
AMQ “We are the Fashion World’s Incubator”
Elvis “You Get Out of Life What You Put In”

H/N Sneaker Obsession

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