adidas Originals has just launched the first Augmented Reality experience in footwear and if you don’t have them you’ll probably go get them. Not now, but right now.
The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, adidas will launch a new interactive game within the Neighborhood and your shoe will be the game controller. OMG!
I so dare you to tell me how this union of video games, kicks and the internet isn’t perfect.
Peep out the line up of kicks here.